Founded in 2008 by upcoming racing driver Jake Sanson, it was originally designed to be a talent scouting programme throughout Europe and Asia. It only turned into a racing team after an interesting bet was made.
Jake Sanson had been in the WRL lower leagues since 2002, when a kart race in 2001 was watched by scouts from the WRL. Sanson (along with a team of five others including Bethany Gibbs) competed in and won a thrilling wet weather endurance race in Norfolk in which Sanson set the race's fastest lap.
He was offered a race drive in Formula Junior for 2002 which he went on to dominate. Two years in F3, followed by two years in F3000 sent him to CART Champ Cars in 2007 where he became champion, and then again in IndyCars a year later. He made his F1 debut at Singapore in 2008, finishing the season with Honda. He signed with them for 2009 but then they went bust.
As history has shown he remained loyal and as the team became Brawn he gave them the F1 championship, which led to him becoming a McLaren man for 2010. He's been with them ever since and won the title in 2010.
Pre-season at Brawn, his back-up plan was to run SME as a race team in GPWC. His two proteges Linvoy Nonda and Lewis Cool were not ready to race full-time, and so at New Zealand 2009 he became a GPWC driver, taking pole position and race victory on his debut. He ended the season in third place as a driver, and running the SME, Scicilia and Transition racing teams.
By 2010, the squad was fully operational with two teams in every race series. The "empire" as Jake likes to call it now runs Subaru, Maserati, Honda, Peugeot and MG projects as well as supporting McLaren, Manor Motorsport, Brawn GP, Newman Haas and PacWest Racing.